The Greedy Lumpy Old Man Essay Example

The Greedy Lumpy Old Man Essay Summary of A Lumpy Old Man Having a kind and gentle heart as well as a wonderful voice, went to the mountain to gather wood with his back rack. Soon it became dark, so he found an old house nearby and entered the house. While he sang a song in the empty house, he met goblins. The Lumpy Old Man said to the goblins that the singing came from his lump. Then, he changed his lump for lots of valuable treasures and went back home. A greedy old man hearing this news went to the mountain and sang a Eng. Then, he met goblins. However, the goblins werent deceived again and punished him. Learning Focus Do not greedy Story A long time ago, there lived a Lumpy Old Man. On his cheek, there hung a large lump like a big gourd bottle. Old Man, one step, his lump dangling, dangling. Old Man, two step, his lump dangling, dangling! The townspeople would make fun of him, but he would Just smile with a grin, Ha ha One day he went to the mountain to gather wood with his back rack. All, All, All, All, W I can Dud my mother role. All, All, All, All with this wood I can buy my mother clothes. , with this wood I can buy my mother shoes. All, All, All, All, Oh, this is good. The Old Man not only had a kind and gentle heart but a wonderful voice. The Old Man came down from the mountain with a full load of wood on his back rack. Soon it became dark. Swoosh, swoosh, swoosh l cant, I cant go any further. What if I meet a tiger in the middle of the night going down the mountain? Luckily, at that time , he found an old house nearby. Alright, it looks empty, so guess I can spend the night here. The Lumpy Old Man entered the house. We will write a custom essay sample on The Greedy Lumpy Old Man specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Greedy Lumpy Old Man specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Greedy Lumpy Old Man specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The door was nearly falling down, dangling, dangling. On the wall there were holes the size of a fist, pop, pop! Shivering winds were blowing outside, whoosh, whoosh! Oh, its scary in here! I think I will sing a song. Moon, moon, bright moon! Daytime, daytime, where are you? Nighttime, nighttime you have returned. Moon, moon, bright moon, where is your home? Bang! Suddenly the door swung open. The Lumpy Old Man stopped singing and raised his head. Have or SIX godsons stood tenure listening to Nils song. The goblins looked evil with horns on their heads. Oh my goodness, I have entered a goblins lair all by myself. However, watching closely, he saw the goblins were fascinated by his singing. They closed their eyes softly and swayed their hands and feet back and forth to the song. He was relieved and continued his song. After he finished his song, the goblins came over to him and asked, Old Man, your song is pleasing. Where does your singing voice come from? From my mouse. Dont l ie If this was true, anybody with a mouth should be able to sing Just like you. Actually, its from my throat. No, No! We have throats too. Just tell us the truth. Just tell us the truth. Ah, well, the singing comes from this singing pouch. The Old Man replied, shooing off his lump and rubbing it slowly. Thats right, thats it! The goblins surrounded the Old Man and looked closer at his lump. They darted here and there, this way and that, looking around. Wondering about the lump. Singing pouch Old Man, why dont you sell us this singing pouch. No way, how can I sell something stuck to my body? He he he, we will take care of that. In an Instant, ten godsons cleanly solace TOT Nils lump. The goblins then gave the Old Man lots of valuable treasures and went on their way. In the bright afternoon, when the Old Man returned to town, he carried the treasures on his back rack. Everyone looked in surprised with their eyes wide open. Old Man, how did you get rid of your lump? Wow, where did all that treasure come from? The Old Man simply grinned and said, The lumpy pouch was a treasure pouch, a treasure pouch! The Old Man became a very rich man from that day on. Rumor had it that the Old Man got rid of his lump and got the treasure from the goblins. The rumor spread from house to house, town to town. Then the rumor came to another lumpy old man living in a nearby town. However, this other lumpy old man was too greedy. Him, I will get rid of my lump and get treasure. Of course, I will get more treasure than that other Old Man. The Greedy Lumpy Old Man immediately went to the mountain. Huh, whats the use of gathering wood? Its only good to have treasure. He then found the goblins lair and entered it. The Greedy Lumpy Old Man sang a song at the top of his voice. Dear goblins, dear goblins.

Business Plan Essay

Business Plan Essay Business Plan Essay Name: Business Plan for: (Please use this template in conjunction with the guide Prepare a business plan) |Document Version: | | |Date: | | |Completed by: | | Business plan contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 1 Executive summary 3 2 Business details 4 3 Key personnel 5 Vision 6 4 The business idea 6 5 Business goals 6 6 What the business does 7 7 What makes the business different 7 8 Legal requirements 7 Marketing 8 9 Market research 8 10 Profiling customers 8 11 Profiling competitors 9 12 Managing market risks 9 13 Pricing 9 14 Promotion and advertising 10 Running the business 11 15 Staff 11 16 Premises 11 17 Suppliers 11 18 Equipment 12 19 Managing operational risks 12 Finance 13 20 Start-up costs 13 21 Profit and loss forecast 15 22 Sourcing finance 16 23 Managing financial risks 16 24 Cash flow forecast 17 | | | | |1 Executive summary (We suggest you complete this section after you have completed the other sections of the Business Plan). | | | | | | | | | | | | | | | | | | | | | | | | | | | | |2 Business details | | | |Company name: | | | | | | | |Address: | | | | | | | |Telephone number: | | | | | | | |Legal status:

Adopting a Start-up Mentality for your Books Reedsy

Adopting a Start-up Mentality for your Books Reedsy Adopt A Startup Mentality For Your Books - By Dr. Sean Wise â€Å"I think I’m the only person who has made the authors into Lego people†At the Reedsy blog, we like to bring together the publishing world and the tech world. We think authors can learn a lot from entrepreneurs (and vice-versa), and today’s interview is dedicated to just that.Dr. Sean Wise is a Canadian entrepreneur, investor, mentor and successful author. He just released his latest book, Startup Opportunities, that he co-wrote with Brad Feld. How do two of the most successful startup investors out there go about marketing their book? Sean shares their secrets on how they engage with readers (careful, it involves Lego figures).He also gives his perspective on the changes the publishing industry is undergoing and on a few startups contributing to its disruption.If you want to see him drive through Toronto in a cab, get out, and walk home - all while chatting with us - just play the video, it’s awesome. Else, the transcript is just below! Dr. Sean Wise, it’s great to have you here. You’re a teacher at Ryerson university on entrepreneurship, are a mentor, advisor and investor, and have been involved with startups pretty much all your life, right? Could you give us a bit of background on that?Absolutely! I was born very, very young, and I grew from there. At 13 I had an experience that confirmed to me that I would never make a good employee and I started my first business. I’m now 43 and I have started 5 of my own businesses, but for the most of my working career I’ve been a venture capitalist. So I’ve been an entrepreneur, a ‘funder’, a founder, a mentor, and all of that has been to accomplish one goal: to help entrepreneurs succeed. Help people fail faster, learn quicker, etc. All of my books to date have been around that topic.That’s fantastic. And talking about your books, you wrote your first book and self-published it in 2007, back when digital publishing almo st wasn’t a thing. Why did you choose the self-publishing route?Well, I think you’d call it self-publishing. I had written a column for the Globe and Mail, which is a national newspaper in Canada, and at the end of a two-year run as a columnist on entrepreneurship, they asked if I’d like to wrap all the articles together, put a cover on it, and publish it. So they published it with me. It was â€Å"self-publishing† because we owned 100% of it, but it was edited and pushed out by a newspaper chain, so it was a very unique experience.My second book was bought by a large publisher called Penguin: it was How To Be A Business Super Hero and it combined my love for comic books with my need to help people understand that business isn’t only about money.For my third book, which came out three years ago, I went back to self-publishing. I published it with a magazine called Profit Magazine, and it’s another book about entrepreneurship called Hot or No t. In Canada (like in England) we have a version of that great TV show called Dragon’s Den (it’s now in 27 countries) and I spent 5 seasons working there to help entrepreneurs get the funding they needed to succeed.Now, full circle for my latest book: FG Press is half self-publishing, half traditional publishing. It’s really a startup publishing brand that is trying to figure out what publishing isn’t doing well at all, and what can be done better.Yes, FG Press is one of these actors that shows how exciting the publishing industry is in its current state. What is it that has changed, exactly, and how do you see it moving forwards?Well, I’m not smart enough to talk about what everyone else is talking about, but I know what I am excited about, so I’ll focus on that. For many many years, the publishing industry has been pretty much like the music industry or the film industry: you had these experts; and these experts, whether they were editors or acquisitions people, were in charge of deciding what the world needed. Without an editor’s blessing, you couldn’t have a book: there was no one to publish or distribute it.But like with most things, the internet has had a dramatic effect on the distribution portion of books. Now that books are digital, we know they’re just like Napster was for music: you can send them over email, you can move them digitally, you can read them on your phone, etc. So it’s made distribution a lot easier. Combine that with Amazon’s self-publishing tools, with Goodread’s ability to engage your authors, with Wattpad that can replace your editor with fans, and you really have eliminated the ability of one superstar sitting there and saying â€Å"your book isn’t good enough†.Now, that’s a double-edged sword. Now that there is no longer some expert that you need to tell, there also is no filter, so the biggest problem with publishing today is that anyone can publish. So how do you get past that?Exactly, and I think that’s a question for all forms of content in general, now that we have user-generated content, right?Absolutely. So it’s not a matter of whether my book is good or not, it’s a matter of whether I can get into people’s funnel: â€Å"can I get them to think about my book, can I resonate with them?† as opposed to â€Å"can I get on the shelves at Barnes and Noble?†.And that’s why it’s so important to build a readership before you publish your book. Which is exactly what you’re doing right now with Brad Feld. You’ve co-authored a book with him, Startup Opportunities, and you’re pretty much everywhere around the world talking about that book!Yes, I’m surprised - but happily so - , it looks like we’re going to have a 20-city book tour. We started last week with 5 cities in Canada, and we’re going to move from there ac ross the US, and who knows, if we’re blessed, we’ll even come to Europe!We’re doing that to build a readership and to engage with our users. It’s very similar if you’re aware of The Lean Startup. That book says that before you sink millions and millions of dollars into building a product, check if anyone cares.So before Brad and I got too deep in this book we started talking to readers, startups, just to ask them questions and to really understand what the need was. So we really based this book, Startup Opportunities, on the idea that people should not start stupid startups, that the problem isn’t just â€Å"how to start a company?†.Before we even launched, we had sold 1500 copies. And I can only hope that that continues and that we’re able to find something that resonates with our readers.What kind of out-of-the box marketing have you done for this book that could inspire other non-fiction authors out there?I think I’m the only person who has made the authors into Lego people. So Brad and I have Lego people that will travel with us, and if people want to tweet a picture of us and them, they’ve got to tweet the little Lego people and whoever tweets that and gets the most retweets, will get their own Lego figures, custom-made for them.I’ve never seen anyone make action figures out of authors and I thought that was kind of fun. So that was pretty unusual. The book tour is pretty standard, the Twitter is pretty standard. We did an infographics and a slideshare, too, which are now also pretty standard.Where do you find your inspiration for all this? I think the greatest thing about the transparency the internet allows, is that everyone can learn from everyone. So I wouldn’t want you to think that all these ideas are mine. I’ve stolen them from other successful authors. In fact, as a professor of entrepreneurship I teach that to my students: â€Å"steal with integrity and pr ide everywhere†. I try to give full attribution: I follow Seth Godin and Guy Kawasaki, they’re sort of my â€Å"author idols†, and I try to see what they’re doing and learn.But as far as I know, I am the only person who has a Lego version of Brad Feld and a Lego version of me.And that’s really really cool. It’s actually the mindset that certain authors in publishing are missing: what could I do that would be cool for my readers, or cool in general?I think, people look at Brad Feld and he’s got 5 or 6 bestsellers, he’s a multi-millionaire, a successful venture capitalist; but they don’t realise that his goal is still the same as every other author: to connect with the readers. All of these new tools are just ways to connect, and I think they’re fabulous because they cut out the middle person.I agree. Talking about â€Å"new tools† if you had to find two startups in the publishing industry that you find partic ularly interesting and are going to follow closely, which would they be? I’m a big fan of Goodreads. I know they’re owned by Amazon right now and that makes them not a startup, but I just think connecting your readers with your authors is so important.If I couldn’t choose Goodreads, I might choose Wattpad. They’ve got about 25 million readers and allows authors to put manuscripts up and get feedback. I’m much more interested in what other founders think about my book than what my father thinks about my book. I want to hear directly from them. Amazing authors who have millions of readers are using Wattpad to engage with them and get their books even tighter. So Wattpad would be one.I’m also another big fan of changing business models. So I found Netflix to be nice because it disrupted Blockbuster. And I think what Scribd is doing with comic books, audiobooks and digital books, this â€Å"all you can eat for $9.99†, is going to impact t he business in a disruptive way. I used to buy my comic books every week at the comic book store. And then I evolved into the digital comic book store, called Comixology. Then, I moved from Comixology, when they got bought by Amazon, to directly purchasing from Amazon.Now Scribd comes along, and it has over 100,000 comic books from Marvel, from Image, and all the things that I love, and instead of paying $30 a month in comic book sales, I pay $9,99. So it caters to another demographic. When I was young, for my birthday, I would always ask for some money for the comic book store. But now I don’t need that, I would ask for a subscription to Scribd, for $9.99.These are part of this bigger ecosystem that’s developing and what I think is most interesting is that it’s developing exactly the same. iTunes is the same as Kindle. Netflix is the same as Next Issue for magazines or Oyster for books or Scribd for comic books.So for me, if I look at the next 5 years, which is what I like to invest on - not companies that are amazing today, but companies that will be amazing in 2020 - I ask myself: what is the next revolution going to be? How do we emulate what’s going on in the music business in the book business? How can I increase my tour sales and keep my book sales up? How do I accept to give an album away for free?Brad and I actually discussed whether we should do a â€Å"pay what you can† model. Radiohead did that for music and they made more money than they would have if they had sold at $9.99. Again, I think these things are still in flux, and we live in an unbelievable time, because every industry is changing, and publishing is just slow because it has very big anchor tenants.Thank you so much for these insights, and for your time, Sean. I look forward to reading Startup Opportunities!Follow Dr. Sean Wise and Reedsy on Twitter:  @SeanWise  and @ReedsyHQWhat kind of out-of-the-box marketing have you  done for your book? How do you build your readership? Which publishing startups do you think are going to succeed? Leave us your thoughts, or any question for Sean, in the comments below!

Karim Rashid Assignment Example | Topics and Well Written Essays - 500 words

Karim Rashid - Assignment Example The concept of not liking the black color and preferring the color pink implies that black denotes fear, hatred, scare and anything that is harmful for us. The color pink on the other hand, is more bright and vibrant and depicts freshness. Therefore, instead of using black Rashid prefers to use pink in his designs to make his customers feel vibrant, lovely and confident. The concept of installing cameras in restaurants is an excellent idea because if any kind of unethical activities take place in any restaurant then, the criminals can easily be caught with the help of such cameras. (Karim Rashid, 2010)    Karim Rashid is one of the famous designers in the world who aims at changing the world with his classy designs. He is an Egyptian born in the year 1960. Rashid is an artistic person and the sight of sunset fascinates him. Rashid has won many awards for his designs. His recent project will be showcased in the Milan Furniture Fair. Rashid’s father is the greatest mentor of his life. Rashid is also a music lover. Some of his favorites are Terry’s cafà ©, Baby Mammoth etc. Rashid also has a passion for reading books. In fact, three books are very close to his heart. One of the books speaks of how a person can motivate the world with his ideas and thoughts thereby bringing in a change in the world. The other book is on psychology by Donald Norman and the last one is an autobiography by Miles Davis. Rashid feels that pink color portrays an energetic feeling and therefore he avoids black. The restaurants that he has designed have been planned in such a way that the customer s can make themselves feel comfortable, entertained and relaxed. Rashid does not love nature. His greatest loss in his life is that of his wife’s death. Disloyalty is that one quality that Rashid hates most. Rashid has also written a book named â€Å"I want to change the world, it’s a big world†. He has introduced modern technology in his

Machiavelli Term Paper Example | Topics and Well Written Essays - 1000 words

Machiavelli - Term Paper Example Thus, the people who are motivated by fear rather than any instinct to oppose the prince’s insight are disposed to honor the ends of the ruler however he wishes to pursue his goals through his legitimate power whether by ideal or mischievous political design (Machiavelli). Apparently, it is most suitable to acknowledge that Machiavelli requires a type of leader who fulfils his selfish interest by an â€Å"invisible hand† of unintended consequences in which the citizens manage to gain their own advantage by the course of nature despite the prince’s real yet unknown intention of acquiring power to its absolute extent. On behalf of stable princely rule, hence, one may well justify how Machiavelli fits in a â€Å"Republican† status though such identity becomes modified as he exhibits the role of a tactician who believes that the greater majority ought to benefit according to the projected ends of state progress. Implicitly, though the prince has nothing to do with this yet he have prudence to show and if the people of the state were to obtain prosperity by coincidence, it should not be permitted to transpire always, only most of the time. In view of the proposition where â€Å"the ends justify the means†, Machiavelli likely points out that politics, no matter which paths are taken, good or evil, as maneuvred by the prince must yield to the stability of his government, or more specifically, the foundations upon which his powers rest. Anything or anyone that threatens such ultimate end form materializing the prince is expected to have as far removed from him as possible while in the process of maintaining and expanding the realms of his potentials and authorities altogether. At whatever cost, the deliberate goal of the means is to secure a political power for the prince to enable him to execute tasks toward the favor of satisfying his subsequent desires. The citizens, the ideals, and the rest

Reflecting on Wisdom Essay Example for Free

Reflecting on Wisdom Essay The one individual that I consider to be very wise is Bishop T.D. Jakes. Even though, I have never met him face-to-face; words spoken by him has inspired mass congregations; as well as me. Opposing to common beliefs, wisdom is not the ability to be knowledgeable about everything, but to a certain extent holding an open mind to additionally enhance comprehensions A wise person considers anything they say before they speak and discuss about area of circumstances he/she knows about and asks questions about the ones he/she are not familiar with. Individuals who have wisdom are inclined to be modest instead of displaying show-offs mentality. A wise individual have a tendency not to be competitive and do not mind if others have the notion to accuse them of being wrong. People with wisdom also know that people will gain knowledge at their own rate and in their own time, therefore not staring down on someone just because they are not equally understood. Wise people have great insight and a gifted ability to articulate it without belittling or embarrassing others. My favorite characteristic of a wise person is their ability to look beyond what is obvious (especially in unfavorable circumstances) and focus on the subject at hand. It must be also being made aware of that wisdoms come from life encounters, mirror image and/or educational training. Bishop T.D. Jakes holds these characteristics traits as an individual of wisdom. Bishop Jakes uses illustrations from his personal experiences in life, in addition to the lives of others which is under his counseling; Bishop Jakes provides pointed guidance on how to shift from battle to triumph, from prey to conqueror. Motivating and revitalizing direct honesty, this is the ultimate source for those seeking to comprehend and care for the love ones in their lives. This lends a hand decoding individual’s often impenetrable conduct which offers one-on-one approaches for better understanding and therapeutic in a person’s affiliations. Books such as, He-Motions written by Bishop T.D.  Jakes h ave put into words precision and prospect to everyone; which help them strengthen their relationships with themselves, others, and with their Savior. It has also given females the explanations they try to find as they communicate to the men they be devoted to. It may seem unbelievable to some because of the fact; a book causing so many people to get nearer as one in relationships and closer to God. Wisdom is that attribute of spirituality by which creates the greatest potential outcome with the greatest potential measures; through ministry and spirituality. Wisdom and intellect-knowledge are not equivalent, yet are strongly associated. Knowledge is obtained by building up information, but wisdom is effects from the approaching of issues that are learned. Knowledge is the bits and pieces made known through which wisdom put together its formation. An individual not educated possibly will be wiser than the most knowledgeable intellectual in actuality time and again are! While speaking of Bishops wisdom, it stands for his capability to formulate flawless conclusions and to accomplish those conclusions by great measures. Bishop in his wisdom makes use of the unlimited knowledge so that he may accomplish his objective in a means which praises God the greatest. All that is done by him seems to be prepared with flawless wisdom. Bishop perceives every thing in its proper relation to everything else, and so He is able to work toward His predestined goals with flawless precision. These are the reason, Bishop T.D. Jakes is known by many as a man of wisdom. He has changed lives through his knowledge of the Bible. There is not any study of more importance or value than a study of the nature and attributes of spirituality. In the past few years, I have been drawn deeper into what is known as, â€Å"The Words of God†. This is the reason why attributes of spirituality is the area, in which I have developed most fully. At the same time, not anything in life worth having was ever gained overnight. Therefore, I feel much work is ahead for me; to fully develop in future years come. Neither knowledge nor wisdom is gained overnight; it is a continuous growth process for years to come.

Use of Alliteration, Assonance, and Cacophony :: Use of Alliteration, Assonance, and Cacophony

Use of the Rhetorical Strategies of Alliteration, Assonance, and Cacophony Candice Scheffing, a student a New Mexico Tech, not to long ago sent an email to the Clark112-list on the subject of gender. She had analyzed an essay by James Q. Wilson called "Gender" for his use of rhetorical strategies. Many rhetorical strategies can be seen in the email. The rhetorical strategies that can be found are alliteration, assonance, and cacophony. The major rhetorical strategy that Scheffing used was alliteration. The use of alliteration by Scheffing serves to be quite effective in email because it allows her to point out the use of rhetorical strategies by Wilson in his essay. An example of alliteration used by Scheffing is, "A number of examples are obvious through the first few paragraphs of the essay" (1). The alliteration can be seen in the words "first" and "few." Another sample of alliteration in Scheffing’s work can be seen in this sentence, "This reference to nature as having human characteristics is a personification" (1). The use of alliteration in this sentence can be seen in the beginning sounds of "having" and "human" that are in a series. A final example of alliteration in Scheffing’s email is, "This statement seems most disturbing to anyone who would read it because it either doesn’t make sense, or is believed to be completely wrong" (1). The alliteration can be noticed in the series of wor ds; "statement," "seems," "who," and "would." The use of alliteration by Scheffing serves as probably her most useful use of rhetorical strategies. Another rhetorical strategy used by Candice is assonance. Assonance does not serve as a major source of rhetorical strategies, but it still is present in her email. The use of assonance keeps the readers attention somewhat because the email begins to sound like a rhyme as it is read. The first example of assonance in Scheffing’s email is, "It becomes interesting that ‘nature’ can ‘play tricks’ on humankind" (1). The use of assonance can be seen in the same sounds of "nature," "play," "can," and "humankind." A second example of assonance in the email is, "Two contrasting words, ‘essential’ and ‘useless’ are in the same sentence referring to the same group of people: males" (Scheffing, 1). The assonance is evident in these sounds of "same" and "males." The third example of assonance I have seen in Scheffing’s email is, "These three forms of rhetoric, personification, antithesis and logos are each very important keys to the effectiveness of Wilson’s essay" (1).

Definition of Retail Marketing Essay

Retail is the activity of selling goods direct to the public, usually in small quantities. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations, according to the Free Dictionary. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail or website sales. The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) are essential for success in retail marketing. The savvy marketer must have a thorough understanding of his or her customers to answer the questions that are implied by each of the 4 P’s. Concept of Retail Marketing Retail marketing depends on learning what customers need and want in the marketplace. The central idea behind retail marketing is ensuring that a company creates products a customer needs or wants, products the customer is willing to pay to own. Some companies have retail marketing departments within their office while others outsource marketers to research and market their product. Using diverse approaches to studying consumer behavior, marketers inventing creative ways to attract shoppers to a product. Corporate Marketing Business marketing is the practice of individuals or organizations, such as commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short. Corporate marketing in concerned with the position of the company within the wider market and can involve operations like competitive analysis or monitoring of market dynamics and environmental shifts. Corporate marketing is not concerned with selling products; instead, it seeks to create brand awareness and foster good relations with businesses partners, current or potential investors, retailers, and distributors. Although it is defined as marketing, this function is often performed by professionals from other fields, such as finance or PR. Strategic Marketing Strategic marketing is the endeavor of a business to differentiate itself positively from its competitors, using its strengths to satisfy customer needs in a given environment.The marketing strategy is devised by marketers but executed by other departments within the company, as it is actually logistics, product design, call centers and finance that have to implement the vision. For example, if the strategic marketing plan may call for a new product, the implementation will call for new research and development, new providers, and even new production facilities. The promotion Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:[2] 1. To present information to consumers as well as others. 2. To increase demand. 3. To differentiate a product. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product. Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it’s having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. Also Known As: Promo. Often confused with advertising or marketing. Examples: Contests and advertising are two examples of Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The razzmatazz, pace and creativity of some promotional activities are almost alien to normal business activities. The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organisation to develop and build up a succession of messages and can be extremely cost-effective. Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. Publicity is the act of attracting the media attention and gaining visibility with the public, it necessarily needs the compliment of the media it cannot be done internally because it requires the attention of the publicist and it is the publicist that carries out publicity while PR is the strategic management function that helps an organization communicate, establish and maintain relation with the important audiences, It can be done internally without the use of media From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Examples of promotional tactics incl ude: †¢ Art exhibitions  Ã¢â‚¬ ¢ event sponsorship †¢ Arrange a speech or talk †¢ Make an analysis or prediction †¢ Conduct a poll or survey †¢ Issue a report †¢ Take a stand on a controversial subject †¢ Arrange for a testimonial †¢ Announce an appointment †¢ Invent then present an award †¢ Stage a debate †¢ Organize a tour of your business or projects †¢ Issue a commendation The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media. Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be according to the fact.

All Shave

All Shave in Saudi Arabia I. Problem Statement All Shave company sold a majority of interest of its company to Almin family in Saudi Arabia and from then, All Shave’s sales have dropped constantly. II. Underlying Issue Should Almin family accept the Mike Lacey’s aggressive promotional strategy or instead increase its products quality? III. Relevant Facts A. Company History: All Shave 1) Until three years ago, the company had been successfully exporting razors and blades to Saudi Arabia 2) The All Shave Company was sold to the Almin family due to possiblefuture import restrictions. ) The contract with Almin family was specified that the Almin family would â€Å"actively promote All Shave products†. 4) Mike Lacey, All Shave’s Middle Eastern Manager, believes that Shave’s previous success has made by strong promotion. B. Company History: Almin Family 1) The Almin family is a one of leading company in Saudi Arabia’s steel industry. 2) The Almin f amily acquired the All Shave Company to expand their market field. 3) Mustafa Almin, the head of Almin family, believes that a good product was its own best advertisement. ) The Almin family claimed that the company was still making reasonable profit. C. Marketing Mix: 1) The All Shave products were being sold from the Almin Warehouses.. 2)The advertisement was limited to a few newspaper and posters distributed by the industrial sales reps. 3)No additional salespeople had been added for All Shave promotion. D. Competitors: 1)Mike Lacey argues that the present results achieved by their competitions are made by strong promotion. 2)Mustafa Almin did not agree and claimed that the competitors’ achievement is made by high quality products. )Mustafa feels that to approach to the local market is the little advertising and long participation. IV. Strategic Alternatives A. The Almin family can accept Mike’s suggestion and increase promotional activity and advertisement to incre ase the sales. B. The All Shave Company can trust on local company, Almin family, and make higher quality products. C. The All Shave Company can take back the company and rule as they would do with their other company however, the restriction in import could be crisis. D.Do more research: The All Shave Company could do more extend researchabout the local’s business culture and the strategies in the same field competitors. E. Do Nothing V. Criteria As Mustafa Almin said, the Saudi Arabian market is all about the quality of the products. He argued that people will go for the best quality products not the best advertisement product. VI. Selected Alternative and Why Alternative Strategy B seems to be the most effective alternative choice. To become a big part of local market, localize is main point.The local’s favor will not change in short time therefore; the company needs to adjust their products’ aspect and the market strategy to the local market. The Almin famil y has been in local market with constant success. The Almin family understands the business culture and had proven before. After all the All Shave Company wants to make higher sales and maximize profit. In order to do that, the All Shave needs to accept the business culture in Saudi Arabia and product high quality products even though it might take longer period.

Violence is occurring all across the world right now in

Violence is occurring all across the world right now in Violence is occurring all across the world right now in some form. Today, the violence people speak of most often is gun violence. Although some people feel we should not have the right to bear arms, in spite of self-defense, government regulations, and safety precautions.If a citizen's right to bear arms was banned, criminals would not be able to acquire guns as easily for their crimes. Law enforcement would have a much greater advantage over criminals. School shootings wouldn't occur since children couldn't have access to a firearm.World Peace

These Are the Most Diverse Colleges in America

These Are the Most Diverse Colleges in America SAT / ACT Prep Online Guides and Tips Going to a diverse college offers many advantages. At diverse colleges, you’ll be exposed to a wide variety of people and be given an opportunity to learn from people who are different from you. If you know you want to go to a diverse college, how do you find diverse colleges? Which are the most diverse colleges in the United States? In this article, I will provide you with a list of the most diverse colleges. Furthermore, I'll explain what makes a college diverse, the benefits of going to a diverse college, and how to determine if a specific college is diverse. What Makes a College Diverse? Literally, diverse means showing a great deal of variety. Usually, when people reference diversity at a college, they're referring to the racial and ethnic diversity of the student body. A diverse college will have a significant percentage of students from multiple racial and ethnic groups. However, racial diversity is not the only variable that determines whether or not a college is diverse. Here are other factors that contribute to the diversity of a college: Geographic diversity- Diverse colleges have a higher percentage of out-of-state and international students. Male-female diversity- Schools with more gender balance are more diverse. Faculty diversity- Diverse colleges have more racial and ethnic diversity in their faculties, and their faculties have more gender balance. Economic diversity- A diverse college will have a significant percentage of students from all income levels. There are some other factors that contribute to diversity, but there are fewer available statistics to definitively determine diversity in these areas. The political diversity of a college refers to the percentage of students from different political persuasions. A politically diverse college will have a significant number of conservative, liberal, socialist, and libertarian students. A religiously diverse college will have a large percentage of students from different religious backgrounds; it could have a substantial representation of Catholic, Protestant, Mormon, Jewish, Muslim, and Hindu students. Finally, the percentage of LGBT students contributes to the diversity of a college. A diverse college will have a visible LGBT community and students that openly express different sexual orientations and gender identities. What Are the Benefits of a Diverse College? There are numerous benefits of attending a diverse college. In college, you learn from your peers and fellow students. If you're exposed to more people from different backgrounds, you're likely to gain a better understanding of different types of people and their views. As our economy becomes more globalized, being knowledgeable about various cultures can benefit you in your professional life. Also, if you're a member of an underrepresented group, going to a diverse college can make you feel more comfortable, especially if there's a significant number of students at the college who share your background or beliefs. Similarly, if you come from a diverse high school or neighborhood, you may feel more at home at a diverse college. Furthermore, colleges with diverse faculties may offer a more well-balanced education. Course offerings and instruction at a college can be reflective of the backgrounds and views of the faculty, especially in the humanities and social sciences. Additionally, colleges with diverse faculties show a commitment to diversity and are likely to embrace diversity in their student bodies as well. The List of the Most Diverse Colleges I've given you a list of the top 50 most diverse colleges in the country. Hopefully, you can find at least a few that interest you if you want to attend a diverse college. Niche Niche is a website that provides reviews, rankings, and statistics about neighborhoods and schools. It provides many different college ranking lists from the overall best colleges to the top party schools to the most diverse colleges. The Niche rankings for the most diverse colleges are based on clear criteria that give a fairly accurate measurement of a college's level of diversity. Here's how Niche measures diversity: 20% of the rankings is based on the percentage of international students 20% is based on the percentage of the most represented ethnicity (a lower percentage=more diverse) 20% is based on students' survey responses about the quality of diversity at their colleges 15% is based on the percentage of out-of-state students 10% is based on the percentage of the faculty's most represented ethnicity 5% is based on the ratio of male to female faculty 5% is based on the percentage of students belonging to the most represented income bracket (a lower percentage=more diverse) 5% is based on the ratio of male to female undergraduates The List Many selective private colleges are in the top 50 most diverse colleges, including Pomona, Amherst, MIT, Stanford, Swarthmore, Yale, and Harvard. Interestingly, the entire top 25 is composed of private colleges. Possibly, the reason for this is because private colleges emphasize diversity more in their recruiting and admissions processes. Also, many public colleges have a much higher percentage of in-state students due to lower tuition costs for in-state students and targeted efforts to enroll more in-state residents. Some public universities in the top 50 include California State University-East Bay, Rutgers University-Newark, University of Hawaii at Hilo, and San Francisco State University. These diverse public colleges are located in diverse areas. San Francisco State University School Location Acceptance Rate 1. Pomona College Claremont, CA 14% 2. Amherst College Amherst Town, MA 14% 3. Massachusetts Institute of Technology Cambridge, MA 8% 4. Soka University of America Aliso Viejo, CA 43% 5. Hawaii Pacific University Honolulu Township, HI 64% 6. Stanford University Stanford, CA 6% 7. Brown University Providence, RI 9% 8. California College of the Arts San Francisco, CA 82% 9. Yale University New Haven, CT 7% 10. Swarthmore College Swarthmore, PA 14% 11. Grinnell College Grinnell, IA 35% 12. Barry University Miami, FL 47% 13. Columbia University New York City, NY 7% 14. Chaminade University of Honolulu Honolulu Township, HI 84% 15. University of Miami Coral Gables, FL 40% 16. Wellesley College Wellesley, MA 29% 17. Rhode Island School of Design Providence, RI 27% 18. New York University New York City, NY 32% 19. University of San Francisco San Francisco, CA 69% 20. California Institute of the Arts Santa Clarita, CA 31% 21. Rice University Houston, TX 17% 22. Emory University Atlanta, GA 26% 23. Nyack College Nyack, NY 97% 24. University of Chicago Chicago, IL 9% 25. Holy Names University Oakland, CA 57% 26. California State University-East Bay Hayward, CA 68% 27. Rutgers University-Newark Newark, NJ 54% 28. University of Hawaii at Hilo Hilo, HI 75% 29. The New School New York City, NY 67% 30. University of Bridgeport Bridgeport, CT 64% 31. Carnegie Mellon University Pittsburgh, PA 25% 32. Washington Adventist University Tacoma Park, MD 45% 33. Agnes Scott College Decatur, GA 67% 34. University of Hawaii at Manoa Honolulu Township, HI 80% 35. Harvard University Cambridge, MA 6% 36. Wesleyan University Middletown, CT 20% 37. Princeton University Princeton, NJ 7% 38. University of Houston Houston, TX 58% 39. University of Pennsylvania Philadelphia, PA 12% 40. Manhattanville College Harrison, NY 77% 41. Santa Fe University of Art and Design Santa Fe, NM 100% 42. San Francisco State University San Francisco, CA 60% 43. Pace University New York City, NY 81% 44. Texas Wesleyan University Fort Worth, TX 46% 45. Nova Southeastern University Fort Lauderdale, FL 57% 46. Earlham College Richmond, IN 64% 47. University of Southern California Los Angeles, CA 20% 48. St. John's University-New York Queens, NY 53% 49. Berklee College of Music Boston, MA 19% 50. Clark University Worcester, MA 70% Massachusetts Institute of Technology Student Reviews Niche also offers student reviews of colleges. Here are some comments written by students of some of the most diverse colleges in the United States. I included comments related to the diversity at the college. Pomona College It gets more and more diverse every year in terms of students of color, international students, and low-income students! And the communities aren't completely separated like they tend to be at other schools- each person is a valued part of this community. Love the student body! It's diverse, inclusive, and just a melting pot of all sorts of identities and personalities, all of which come to create a wonderfully complex community on campus. You'll see a lot of variety- no typical culture here. People might think that Pomona is more laid-back than its peer liberal arts colleges due to its California location, but I don't think it is. It's a little bit more humble/mainstream than preppy New England schools, but students take their academics and their futures very, very seriously. Amherst College I feel as if there is a gap between the different races and ethnicities on campus. They seem to congeal together and don't venture out of their created friend groups based on their homeland. I come from a largely homogenous high school, so coming to Amherst was my first chance to ever meet so many people from different ethnicities and backgrounds. It is NOT just white and preppy. Well, it's pretty preppy. But definitely not predominantly white. Stanford University One of the most diverse schools as far as every aspect goes except for international students. But the school is not just ethnically diverse, but very socioeconomically diverse, thanks to the financial aid. The campus is extremely diverse in all aspects. This is fueled by the large number of international students at the school. However outside of Greek organizations the different groups tend to stick together within their own social circles and very few branch out. University of Miami My school is amazing when it comes to diversifying your life. Here you can meet people of different races, religions, backgrounds; you name it, we've got it. I don't regret coming to Miami at all- I love it here! I was a little hesitant coming to a school with so many wealthy people, while I am not at all. But it really hasn't been an issue at all! The student body is so diverse, I can always find people to talk to. University of Miami How Should You Use The List of the Most Diverse Colleges? If you want to go to a very diverse college, you should research the colleges that interest you on the Niche list to determine if they’re schools you should apply to or attend. There are many factors to consider to determine if a college is a good fit for you including location, selectivity, support services, and the majors offered.Look at the school’s website, and use guidebooks, college finders, search websites, and other ranking lists to help you in the college selection process. If possible, consult with teachers, counselors, parents, current students, and alumni. What Should You Do if You Want to Go to a Diverse College, But a School You're Considering Isn't on the List? Just because a school didn't make the list doesn't necessarily mean that it's not diverse. Many big public state universities didn't rank highly for diversity, but big public state schools often have large numbers of students from all different backgrounds, especially if the school is located in a diverse state. Look at the school's website to see if there are student groups that represent a wide variety of interests or yours in particular. Also, you can consult other sources that evaluate or grade the diversity of a college.If you look up a specific college on Niche, you can find its diversity grade as well as a write-up and student reviews about diversity on campus.If you look up a college on College View, you can find the statistics for the student body racial diversity, total numbers of male and female faculty, and the states and countries represented by its students. What's Next? If you want to check out more ranking lists that show a school's commitment to diversity, you can read about the most LGBTQ-friendly schools. Also, if you're looking to go to an elite school with very accomplished students, investigate the most selective colleges. Finally, as you're navigating the college application and selection process, I highly recommend that you read this post about how to do college research. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Should smoking be banned Research Paper Example | Topics and Well Written Essays - 1500 words

Should smoking be banned - Research Paper Example the university student smokers in this investigation as explicated by Al-Dawood reported to have started smoking between the ages of ten and fifteen (150). While this trend is continuing, it is worth noting that the negative effects of smoking are far-reaching. With regards to the extensiveness and seriousness of the effects of smoking, it is justified to allude that smoking should be banned. This paper explicates the reasons why smoking should be banned. Smoking is one of the leading causes of death according to Desapriya et-al (1158). This is in relation to second hand smoke that affects the health of individuals. In the US alone, Desapriya et-al posits that in excess of 126 million individuals are today at risk of developing health problems relating to smoking due to second hand exposure. Approximately 22 million of these are considered to be children (1158). In this viewpoint, smoking ought to be prohibited as it risks the lives of innocent children and the public as well. A large proportion of people in the world have been reported to have died as a result of second hand smoke. The incidence of these deaths are estimated to be approximately fifty thousand casualties annually in the US (1158). Prohibiting smoking especially in public places could be in line with the protection of the civil liberties of members of the public. In other words, prohibiting smoking could save the public from the harmful consequence related to second h and exposure to cigarette smoke. In the achievement of this action plan, Desapriya et-al (1158) asserts that various countries have in fact implemented strategies geared towards deterring people from smoke in public places such as workplaces and hotels. The most substantial reason that supports the prohibition of smoking is probably its effect on unborn foetuses. Smoking is considered very addictive and therefore, many female smokers face a lot of challenges in relation to relinquishing the smoking habit during pregnancy. Figures